Retail in Asia

In Markets

Store brand sales to surge in Australia

Private label grocery products are set to rapidly increase their market share in the next five years, according to a report.

IBISWorld, the research firm, stated that store brands delivered 13.5 percent of supermarket sales in 2007/08, yielding AUD9.96billion (USD10.44b) in sales. By 2012/13, these figures should reach 25.2 percent and AUD21.6b.

Looking further ahead, the analysis predicted such lines would take 33 percent of the market, worth AUD31.8b in expenditure terms, and equivalent to growth of 50 percent compared with five years ago.