In Markets

China’s “daigou” shoppers leading Australian retail drive

Every day in Australia an unofficial network of Chinese shoppers known as "daigou" buy up tonnes of supplies for friends and family back home.

While baby formula remains their most common purchase, daigou have told Fairfax Media that there is a growing demand for fresh food and, with it, a potential bonanza for farm-gate producers.

Daigou roughly translates as "buying on behalf of" and these shoppers have become notorious for clearing supermarket shelves of baby formula.

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