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Australia’s December retail sales increase 9% after stellar November


Australian retail sales recorded an almost 10 per cent year-on-year increase in December, following a stellar 13 per cent sales uptick in November.

SEE ALSO : Australia retail sales surge 13% in November

The Australian Bureau of Statistics reported growth of 9.4 per cent for the month of December, compared with the previous December in 2019.

However, the seasonally adjusted December sales were 3.9% less than the previous month’s 13.3 per cent, as spending dropped $1.33 billion over the month.

The drop was due the back of superior spending levels in November as state economies opened up again.

“What we know for sure is that the summer retail season, which now includes Black Friday and Cyber Monday in November, has been as strong as we have seen for many years,” said National Retail Association CEO, Dominique Lamb.

“This is partly due to the sudden reopening of state economies, particularly Victoria, during November, and partly due to the fact that Australians have more discretionary income because they aren’t able to travel widely at the moment. But we also know there is a rapidly rising trend of people doing their bargain hunting in November and bringing forward that Christmas gift spending, but then having a round of ‘leftovers’ on Boxing Day,” added Lamb.

By category, clothing, footwear and accessories, and department store retailing declined in December, led by household goods retailing.

“Household goods retailing, other retailing, department stores, and clothing, footwear and personal accessory retailing, fell after large rises in November,” ABS director of quarterly economy wide surveys, Ben James added.

“November sales were underpinned by an easing of restrictions in Victoria, new product releases and Black Friday sales,” James said.

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By state, Victoria led the decline, slipping 7 per cent after a whopping 22 per cent rise in November. Elsewhere, New South Wales sales fell 5 per cent in December, due to Covid 19 outbreaks.