Retail in Asia

Australian Oscar Wylee opens first domestic stores on the west coast

Australian Oscar Wylee opens first domestic stores on the west coast

Australian eyewear company Oscar Wylee announced the opening of its first stores in Western Australia, marking its debut on the nation’s west coast.

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Opening inside the state’s capital city, Perth, Oscar Wylee’s first two stores in Western Australia are located inside Lakeside Shopping Centre, at Joondalup City and Westfield Carousel, in Cannington.

In a press release marking the launch, Oscar Wylee said the new stores “cater to the optometry needs of Perth locals and showcase a range of affordable, high-quality eyewear products.”

As part of the openings, Oscar Wylee is offering customers two pairs of glasses, including standard single vision prescription, for A$199.

Customers can choose from an option of optical frames, non-prescription sunglasses, or a mix of both, said the firm.

There is also the option to adopt Oscar Wylee’s catchcry lens feature – the blue light filter lenses, designed to block blue light known to be emitted by screens, and protect the eyes from digital devices.

“From humble beginnings in 2012, Oscar Wylee has grown into a national chain of optometry stores. We are a family run company that looks to the long term with a strong vision of continued growth and dedicated service to our customers,” said Jack Teoh, Oscar Wylee’s co-CEO, who helms the company alongside fellow CEO, Bob Teoh.

“We welcome you to visit our locations and join our mission to improve the quality of eyewear for all Australians,” he added.

Founded in 2012, Oscar Wylee distributes fashion-forward, affordable eyewear for men and women, including prescription glasses and sunglasses.

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In the last seven years, Oscar Wylee has opened more than 50 stores across Australia with the bulk of its stores located capital cities including Sydney, Melbourne and Brisbane.