Retail in Asia

In Markets

Prada to bring ‘Pradasphere II’ exhibition to Shanghai

Italian luxury brand Prada will showcase its second Pradasphere exhibition to China this December, opting for the city of Shanghai to unveil its latest exhibit.

SEE ALSO: Prada Group appoints new design directors for Prada, Miu Miu brands

Opening on December 7, Pradasphere II will be an in itinerant public exhibition tracing the 110-year history of the brand, from its origins in 1913 to the present day.

Told through a selection of stories curated by co-creative directors Miuccia Prada and Raf Simons, the exhibition will feature than 500 artifacts — both physical and digital — drawn from the fashion archive, as well as decades-long engagements across art, architecture, culture, and sport.

Building on the success of the first iteration of Pradasphere in 2014 in London, the new Pradasphere exhibition “follows the groundbreaking trajectory of Prada, exploring the indelible impact of its vision on luxury, beauty, and fashion as an intellectual act,” said Prada in a press release.

“Not a spectacle, but an in-depth experience of astonishing variety, the exhibition depicts Prada through accumulation, close looking, and hospitality. Diverse elements reveal the themes and ideas core to Prada,” continued the luxury brand.

“Some explore deep craft and skilled making, others reveal the manifold aesthetic contradictions at the heart of the brand, while others explore Miuccia Prada and Raf Simons’s ongoing quest to challenge traditional notions of luxury. Sharing new perspectives on 110 years of history, the exhibition grants unparalleled, firsthand access into the brand’s past, present, and future,” it concluded.

Exact location details are yet to be disclosed. However, a plausible location could be the Rong Zhai mansion in Shanghai, which Prada restored and unveiled in 2017 as a multipurpose brand and cultural space.

Pradasphere will be free and open to the public from December 7 to January 21, 2024.

In its most recent trading Prada Group, owner of the namesake Prada brand, as well as Miu Miu, and Church’s, revealed revenues of EUR 2.2 billion for the six-month period, up 20 percent, lead by Asia-Pacific, Prada’s largest market, which saw revenues increase 36 percent to EUR 716 million.