Prada presents Prada Symbols, a special pop up in collaboration with IFC in Hong Kong dedicated to men’s and women’s SS21 collections.
The pop up, with an extension of about 170 square meters, is defined by a glass structure, decorated with triangle motifs that refer to the iconic Prada logo and is dedicated to a selection of bags, accessories and jewellery. The space is characterized by a white and gold checkered floor, transparent displays and mannequins.
The highlight items for women include Prada System, the new handbag from the SS21 collection featuring nappa leather with stitched perforated motif creating a patchwork pattern; and Prada Cleo presented in new shapes and colors. For men, product offer includes the new Spazzolato cross-body bag, made of brushed calfskin with an enamel-coated metal triangle logo, available in a range of sizes and in black or white.