Global skincare brand POND’S partners with Southeast Asia’s e-commerce platform Lazada to launch their biggest regional beauty campaign of the year, POND’S x LazMall Glow Like Wendy Live Event, on 7th October, featuring POND’S new brand ambassador Wendy from Red Velvet, one of the world’s most popular K-Pop groups.
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Wendy is the face of POND’S for the first ever POND’S Bright Triple Glow Serum with Glutaboost-C.
The upcoming campaign will combine Wendy’s beauty and skincare expertise sharing with the rising popularity of live-streaming in these markets. The Glow like Wendy Live Event on LazLive on 7th October will be a high production event, featuring an exclusive interview with the “Queen of K-pop”, where she will answer fan questions and share about her skincare routine, her secrets to achieving her signature glowing skin, and her experience in her first-ever solo brand partnership. Viewers stand a chance to win exclusive Wendy merchandise during the livestream by participating in games and Q&As.
In addition to exclusive Wendy interview content, the livestream will be packed with a fun-filled line up of activities featuring beauty influencer, Debbie Then, who will also share her expert beauty tips.
The partnership with Lazada further cements POND’S goal to aggressively grow its e-commerce business and ramp up growth in Southeast Asia over the next five years.
The brand aims to leverage on consumer insights and e-commerce best practices to remain the one of the leading skincare brands in the region.
POND’S Global Brand Vice President Rohit Bhasin shared that “Lazada is an excellent platform for this live event—they’ve grown to be an exciting beauty destination in Southeast Asia, and they are constantly innovating for better experiences. We are certain that our partnership will make way for pioneering more skincare initiatives in the region.”
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“We are excited to partner with POND’S to bring consumers a unique LazMall shopping experience that guarantees 100% product quality and authenticity coupled by interactive LazLive content to truly engage customers. Through Lazada, we hope shoppers will not only enjoy exclusive promotions, but also have a chance to get to learn more about the brand’s story,” said Pierre Beckers, Regional LazMall FMCG Director, Lazada Group.