Retail in Asia

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Paul Smith opens first Cambodia store in Phnom Penh

British luxury label Paul Smith has opened its debut store in Cambodia, in the Southeast Asian nation’s capital, Phnom Penh.

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Located in Chip Mong 271 Mega Mall, one of the city’s busiest shopping centres, the store is fronted by a striking red and limestone façade, while inside custom mosaic details feature alongside an eclectic mix of new and vintage furniture.

Key pieces include Danish dining chairs upholstered in fine Sahco Jade fabric, mid-century teak sofa and brutalist-inspired side tables made from stone with juxtaposing brass inlays.

A specially selected collection of original artworks, as is typical for each Paul Smith shop, also hang on the walls, including a woodcut print by engraver Valentin Le Campion, alongside vintage exhibition posters from European galleries featuring the works of American painter Jim Dine and Spanish artist Antoni Tapies.

The new Cambodia location also brings the London-based fashion brand’s full range of apparel and accessories items for both men and women, as well as a curated selection of homewares in the newly-redesigned space.

Founded some fifty years ago by Sir Paul Smith, the namesake brand currently has 130 stores in 70 countries.

Revenue in the Cambodia’s luxury goods market is valued at USD 306.6 million in 2023, according to Statista. The market is expected to grow annually by a CAGR of 3.66 percent  from 2023 to 2027.