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Paul Smith celebrates Fall/Winter 2019 in Taiwan with a party and a new store

British fashion brand Paul Smith, which has always committed to the development of art, held a summer event in Taiwan to introduce its latest collection. The event was organized with Bluebell, its partner for the Taiwanese market.

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Paul Smith’s latest collection was revealed in the private nightclub “B1” in Taipei, the most mysterious and fashionable place in town right now. A cool blend of fashion and art in the groovy venue made Paul Smith’s party and unforgettable experience for the 150+ guests, including Paul Smith’s VIPs, KOLs, editors, stylists, BBT Facebook and IG fans & DJ Didilong’s fans.

Music was under the artistic direction of Yinghong Lee (hereafter, DJ Didilong), considered one of the coolest and most popular male singer among young generation in Taiwan.

After DJ Didilong’s show, DJ Jimmy led the party mood. With the emphasis on the spirit of creative self-expression, Paul Smith’s latest Fall/Winter 2019 collection takes pleasure in subverting traditional British sartorial codes, while simultaneously elevating them with fabrication and expert construction.

Paul Smith uses floral prints, such as tulips and peonies, in its design to foreshadow the process of developing self-expression and personal breakthroughs. Among the floral prints, cut and paste graphics of insects can also be found, reflecting Paul Smith’s playful character.

DJ Didilong, who likes floral printed shirts, wore Paul Smith 2019 autumn and winter series floral print suit with white silk shirt and black suit.

DJ Didilong, as an artist himself, agrees with Paul Smith’s design philosophy that “inspiration is everywhere.” Every aspect of life, no matter how small or big, can become an inspiration for artistic creation.

The same week Paul Smith opened a new shop in Taiwan’s SOGO BR4 shopping complex selling a full selection of Paul Smith and PS Paul Smith ready-to-wear, shoes and accessories for men and women.

Set across 65 square meters, the new shop is divided into two distinct rooms, each with their own unique character. The front room features a smooth polished concrete floor while the rear room features a reclaimed parquet floor salvaged from a disused school in Cardiff, Wales.

The façade is rough in texture and pale pink in colour, a reference to Paul’s appreciation for the work of the Mexican architect Luis Barragan. In contrast to this, a large blue central column occupies the entranceway and will be used to display a selection of found objects from Paul’s travels around the world. Also in the entrance to the shop is an oak table that will be used to showcase seasonal pieces and new product launches.

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The shop is filled with furniture, artworks and curiosities. Unique chairs from the 1950s and 1960’s are given new life, reupholstered in fabrics from Kvadrat and Bute. A collection of fourteen mantle and alarm clocks date from the 1940s to the 1970s, some are made by “Smiths” – a well-known British clock manufacturer.

Finally, a signature art wall sits behind the cash desk, made from a collection of posters and photographs sourced from Paul’s collection including prints by Picasso and Chagall.

*Blueebll is the owner of Retail in Asia

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