Retail in Asia


Paris Baguette opens two more stores in Indonesia

SPC Group, owner of Paris Baguette, announced it is opening two more Paris Baguette locations in Indonesia in March, as the South Korean café makes further inroads in Southeast Asia.

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Located at Jakarta’s Pondok Indah Mall store, Paris Baguette opened its third Indonesia store in Jakarta on March 23. Spanning 162 square metres and seating 66 guests, the new café rests in the central part of the first floor of the Pondok Indah Mall; one of the top 5 premium shopping malls in Jakarta, which is visited by over 100,000 customers a day, according to the Korean café chain.

The new Pondok Indah Mall store will also serve as Paris Baguette’s Indonesia flagship and will provide differentiated products and services, with dining menus including mushroom risotto and spicy seafood tomato pasta. The café’s interior features an island-type design with a cozy and antique atmosphere suggesting a French greenhouse garden.    

Coinciding with the news of its third store, Paris Baguette said it plans to open a fourth store this month.

Located on the first floor of Summarecon Mall in Bekasi, a large-scale residential district in the eastern part of Jakarta, with a floor space of 132 square metres and 40 seats, the fourth store Summarecon Bekasi Store will open on March 31.

“Paris Baguette is rapidly expanding its market in Indonesia as its taste and quality are recognized by local customers,” said a manager at SPC Group. “We will open more than 10 stores in Indonesia by the end of this year, primarily in Jakarta and neighbouring key cities.”    

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The two new Jakarta stores take Paris Baguette’s total store count in Indonesia to four, after making its market debut in the island nation back in November 2021, at Ashta Mall in Jakarta, in partnership with Indonesia’s Erajaya Group.