Retail in Asia

In Markets

Paris Baguette coming to the Philippines

Paris Baguette has announced the signing of a master franchise agreement between Berjaya Food (International), Middle Trade Inc. and Paris Baguette Singapore to launch the South Korean bakery in the Philippines market, with the first store set to open at the end of 2023.

SEE ALSO: Paris Baguette to launch in Malaysia

Under the new agreement Berjaya Food and Middle Trade would be the principal operators of the Paris Baguette stores in the Philippines, under Paris Baguette Philippines Inc.

“It gives us so much pride and excitement to be able to announce this partnership between Berjaya Food (International) and Middle Trade Inc. in establishing Paris Baguette Philippines Inc,” said Dato’ Sydney Quays, Group chief executive officer, Berjaya Food.

“This development came more than six months after a successful expansion in Malaysia, a feat which we hope will be replicated in the Philippines.”

The deal will spread Paris Baguette’s local presence by establishing more stores in key Filipino cities nationwide, with five outlets expected within the next 12 months.

“The brand’s global success is rooted in the spirit of sangmidang, which is to not leave a single piece of bread unchecked,” said Hur Jin-Soo, president and CEO of SPC Group, parent company of Paris Baguette.

“This practice has put a name on Paris Baguette as a household bakery with about 3,500 stores in South Korea alone, and we are excited for our Filipino patrons to experience this commitment and get their hands on quality bread anytime, anywhere.”

Paris Baguette is a leading bakery in South Korea with over 3,500 stores and more than 480 locations globally.