Over the last year, pandamart, a one-stop-shop platform for Hongkongers, recorded a 53 percent increase in turnover. The Sai Ying Pun pandamart recorded the highest order values, growing by around 144 percent compared to the same period last year, making it the most popular pandamart among all Hong Kong districts.
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Pandamart Hong Kong is currently working with 1,300 international and local brands, offering nearly 10,000 products, including fresh produce, frozen and chilled food, snacks, beverages and various types of household goods. The most ordered product category from January to June 2022 is “beverages”, followed by “fresh produce”, then “snacks and crisps”.
As on-demand delivery becomes the new normal for Hongkongers, coupled with the rising awareness of living a healthy lifestyle, customers are now demonstrating increased demand for fresher ingredients and groceries. To meet this demand and offer more diverse choices for customers, pandamart has been introducing more varieties of fresh food, including vegetables, fruits, bread and pastries, etc., and specifically partners with local farms to offer a range of organic vegetables and fruits.
Compared with the same period in the previous year, the demand for fresh ingredients in the 2nd quarter of 2022 increased by 119 percent, while the number of orders for local organic ingredients and fresh vegetables also grew exponentially by 370 percent and 73 percent, respectively.
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Apart from fresh food, pandamart has also expanded its range of chilled wines and desserts on the platform to address seasonal demands. According to data from foodpanda, the demand for wine and desserts is particularly strong among Hong Kong customers. Orders for spirits and wine increased by 64 percent last year, while orders for ice cream and desserts recorded a 100 percent growth. This also reflects the success of foodpanda’s fast delivery pledge, as consumers place more trust that products can be delivered chilled to their doorstep for immediate consumption upon arrival during the hot summer weather.