Italian luxury streetwear brand Palm Angels this month opened its first-ever South Korea store, in the nation’s capital, Seoul, in partnership with Forward Global Fashion Co. Ltd.
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Located in the luxury shopping hub, the Forward Global Fashion building, found at 8-2, Dosan-daero 45-gil, Gangnam-gu, the new Palm Angels Seoul store features a ceiling-high window façade and marble backdrops.
Inside, the interior boasts bay pink walls, as well as whitened cedarwood on the counters and marble accents forming the base of seating and as built-in shelving. The store racks are made from burnished stainless steel and the wallpaper in the fitting rooms is California-esque florals.
“I am really thrilled about the Seoul opening and proud of this new brand milestone that inaugurates our partnership with Forward Global Fashion,” said Francesco Ragazzi, Palm Angels founder and creative director.
“The store tells the whole Palm Angels story as it perfectly embodies the emotions, inspirations and values of the brand.”
Founded in 2015, Palm Angels was acquired by UK-based luxury retailer Farfetch, who took a majority stake in the label via New Guards Group, in 2021.
In Asia, Palm Angels has stores in Wuhan, Beijing, Bangkok, Hong Kong, respectively.