The Estée Lauder Companies-owned natural skincare brand Origins has partnered with China Duty Free Group to host the exclusive ‘Journey of Joy and Renewal’ pop-up at the Haikou Mova Mall in Hainan. The animation celebrated the newly-launched fourth-generation formula of Origins’hero Dr. Andrew Weil for Origins Mega-Mushroom Soothing Treatment Lotion.
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The pop-up features engaging and educational elements to showcase the power of Origins’ natural formulations and highlight the brand’s sustainability initiatives.
The animation invited shoppers to discover the world of Origins and its ‘Powered by Nature, Proven by Science; ethos. It featured several interactive zones inspired by the ingredients of the hero Treatment Lotion.
Local media and KOLs were invited to visit the animation and experience the smoothing efficacy of the hero lotion.
The Origins Dr. Andrew Weil for Origins Mega-Mushroom Soothing Treatment Lotion has a lightweight, deep-penetrating formula that hydrates and soothes the skin. The enhanced formula reinforces the skin barrier to defend against external aggressors, smoothing the skin’s texture and enhancing radiance over time.
The refreshed formula was inspired by the study of Adaptogenic Herbs. Adaptogens are used in nutrition as a potent stress-resisting ingredient. In this latest expression, the Molecular Mushroom Complex contains 10x more Reishi than previous formulas, reducing visible redness twice as fast.
The new formula has also been equipped with Plantmunity Technology, made with Adaptogenic Licorice Root and Glycyrrhetinic Acid, which activates the skin’s natural defences against daily oxidants.
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Origins is committed to preserving and restoring the ecosystems that inspire its formulations. Its Green The Planet Initiative supports the work of environmental justice organisations across the world. The project has planted and nurtured 2.12 million trees in Asia, Europe and North America since launching in 2019. That is the equivalent of planting more than 175,000 trees per year, 480 per day and 20 per hour.
(Source: The Moodie Davitt Report)