OnTheList, an independent, members-only flash sales concept platform, launched in Malaysia on 1st December, offering Malaysian consumers discounts on a variety of past-season premium goods in a mission to reduce wastage.
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Founded in 2016 by two French entrepreneurs, Delphine Lefay and Diego Dultzin Lacoste, OnTheList pioneered the concept of independent, members-only flash sales in Asia. OnTheList was first launched in Hong Kong and quickly expanded into Singapore, Taiwan, Shanghai and Australia.
OnTheList offers customers access to deals and opportunities to shop a variety of products from international brands including designer brands, apparel, accessories, beauty, skincare, cosmetics, homeware and many more.
OnTheList works directly with retail brands and official distributors ensuring the products’ authenticity, to hold flash sales as a third-party between brand and consumer. OnTheList provides a platform to sell additional stock and save excess from ending up in landfill, creating a sustainable option to both brands and consumers. Brands can also offload excess inventory and free up valuable warehouse space by selling their past-season items at the flash sales, which serves to complement the existing retail industry.
To date, OnTheList has worked with over 500 luxury brands and official distributors and has sold over 2 million quality and luxury items internationally – in turn reducing landfill, minimising carbon footprint, supporting community services and contributing to charity sales. Featured brands include Furla, Jimmy Choo, Armani, Le Creuset, Ted Baker, Longchamp, UGG, Foreo to name a few.
“We are thrilled to launch in Malaysia as it has always been on the top of our list when considering the expansion of our business. We are confident that OnTheList will appeal to Malaysians who are savvy shoppers, and have a penchant for premium quality products,” said Diego Dultzin Lacoste, Co-founder of OnTheList.
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“OnTheList’s business model also gives brands the opportunity to connect with a wider consumer database, engaging them through the flash sale platform as a first touch-point. Additionally, this method of clearing stock also promotes sustainability and minimises environmental impact,” continued Diego Dultzin Lacoste.