Retail in Asia

In Markets

Omega opens new flagship at Macau’s City of Dreams

Omega has opened its newest flagship boutique at City of Dreams, Macau, serving as one of the largest locations for the Swiss watchmaker in Asia.

SEE ALSO: Marni opens in Hong Kong’s Times Square, The Londoner Macau

Spanning 450 square metres, the new watch boutique has been designed to blend “modern simplicity with object d’art from the brand’s long history,” making for a one-of-a-kind shopping experience.

The space boasts a lounge area on a mezzanine, which is reached via a golden curved staircase, alongside soft lighting, golden ornaments and bright showcases where products are displayed.

The key piece is the 5-metre-tall golden astronaut statue standing at the centre of the boutique, linking the boutique to Omega’s history of space exploration.

Outside, a geometric façade lights up at night, adding to the glow that Macau is famous for.

As for product, the four iconic Omega collections are available at the City of Dreams boutique. This includes the Constellation collection, which represents the brand’s commitment to precision; the Seamaster collection, which has explored the greatest ocean depths and is the choice of James Bond; the Speedmaster collection, trusted by professional astronauts and science enthusiasts; and the De Ville collection, which combines timeless elegance with superior technology. In addition, Omega’s jewellery, sunglasses and Aqua Terra fragrance collections are also available.

Located in Macau’s Cotai, City of Dreams is a casino, hotel and mall property that offers entertainment, Michelin-starred dining, designer shopping, accommodation and internationally renowned art.