Retail in Asia


Nitori expands into Southeast Asia

Japan’s furniture and home-furnishing retail company, Nitori, announced its expansion into the Southeast Asian market with the opening of physical stores in Malaysia and Singapore. 

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Nitori’s first store in Southeast Asia opened in January 2022, at the LaLaport Bukit Bintang City Centre in Malaysia. The second store in Malaysia will open in IOI City Mall in Q3 2022.

Following the launch in Malaysia, the first store in Singapore is set to open on 31st March at the Heeren shopping mall on Orchard Road, the largest main shopping street in Singapore. Over the next five years, the company plans to open 20 stores in Malaysia and 10 stores in Singapore as well as to expand the e-commerce business in the region.

“We have been providing products and services to satisfy all our customers, with low prices, good quality and functionality and coordination, making efforts to realize the Group’s mission statement ‘To enrich homes around the world.’ The opening of new stores in Southeast Asia is a part of this initiative, and we are very pleased to be able to deliver our products to customers in the Southeast Asian region, which is experiencing remarkable economic growth,” said Akio Nitori, Representative Director & Chairperson (CEO) of Nitori Holdings Co., Ltd.

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Founded in 1967, Nitori is one of Japan’s largest furniture and home-furnishing retail chains. The company aims to open 3,000 stores and achieve sales of 3 trillion yen (US$ 25.1 billion) by 2032. Currently, the company operates 692 stores in Japan and 88 stores in China, Taiwan and the United States.