Jointly designed by Topsports and Nike, Nike Beijing brand experience store officially opened on 22nd January. It represents Nike’s first Rise retail concept store developed in collaboration with a strategic partner in China.
Located at Taikoo Li Sanlitun in Beijing, the two-storey store spanning 2,800 square metres, showcases the brands collection of men, women and kids apparel and footwear, and targets running and hiking enthusiasts, as well as those interested in skateboarding, basketball and soccer. Bringing together digital and physical retail, the new store create immersive store experiences.
China’s sportswear retailer, Topsports has been a strong partner of Nike in China, and currently operates across more than 300 cities in China. Topsports boasts an extensive and deep consumer-focused retail network with more than 47 million registered members. To date, the company has partnered with 11 international brands.
The company has more than 20 years of experience in digital transformation. With a strong retail network serving as the foundation of its portfolio, Topsports has expanded its online presence by building a series of digital omnichannel experiences.
The opening of Nike Rise Beijing is another joint effort for both parties in pioneering the innovation for the future of retail.
“Nike is one of the world’s most valuable sports brands, with an industry-leading performance in brand influence and product innovation. With over 20 years of experience in retail operations and retail digitalization we have built a consumer-focused, cross-scene sports retail ecosystem. We hope to join hands with our partners to explore the infinite possibilities of innovative sports consumption experience,” said Yu Wu, CEO of Topsports.
“Nike Rise retail concept store is committed to serving the city. We firmly believe that physical retail can help stimulate the enthusiasm of urban sports and make more people feel the fun of sports,” said Simon Men, Greater China Nike Stores & Marketplace.
“Nike is creating a future market based on physical retail and digital innovation. As Nike continues to accelerate the digital-led marketplace of the future, the opening of Nike Rise Beijing in partnership with Topsports is another brilliant example of our companies’ shared commitment to creating immersive store experiences and building deeper connections with local consumers,” added Men.