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Narita rebounds on higher traffic as Louis Vuitton opens

Narita Airport has seen a sharp increase in sales since inbound tourists began returning to Japan last year.

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In March, the number of passengers reached 70 percent of 2019 levels, but sales are reported to be higher than this ratio due to the low yen and other factors, helping many luxury boutiques exceed sales levels in 2019 already.

This suggests that, even without a full return to 2019 traffic levels from mainland China, Narita will be able to take back its place at the top of the ranking of shopping malls in 2023.

Ninety percent of stores are now open again and Narita has worked to adapt stores to better suit tourist demand, including more cultural merchandise.

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A new highlight this summer will be the opening of a Louis Vuitton store in the South Terminal on July 1, one of few airport stores for the brand globally but the second in Japan after the Haneda opening last year. Products will include travel luggage, leather goods, clothing, shoes, accessories, jewellery, fragrances and books.

(Source: Japan Consuming)