Retail in Asia

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MUJI partners with JD.com’s SEVEN FRESH on a new retail concept

muji

Japanese retail giant MUJI launched a fresh food complex in collaboration with JD.com’s SEVEN FRESH in Shanghai, China on 11th November, 2021.

Featuring a MUJI store and a fresh food supermarket, it spans an area of over 4,000 square meters, and will offer a wide range of meal solutions to consumers.

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The complex marks the debut of MUJI’s foray in the fresh food industry in China, and the first appearance of SEVEN FRESH, JD.com’s innovative fresh food supermarket chain, in Shanghai.

Comparing with traditional MUJI stores, the store inside the complex provides an expanded offering of food selections including ramen, oatmeal, frozen food, ice cream, pizza and more across an area of 1,208 square meters. It also introduces MUJI’s fashion brand MUJI Labo and MUJI Walker.

The supermarket area adopts an omni-channel approach by incorporating online and offline services to meet customers’ different needs. Consumers can order products via the SEVEN FRESH app to get orders delivered in as fast as 30 minutes.

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It is not the first time for the two companies to explore innovation in retail. In June 2020, MUJI launched a new format, MUJIcom, at JD headquarters in Beijing, providing employees selected products such as daily necessities and food, including lunch boxes featuring simple meals.