Retail in Asia


Miu Miu opens Secret Garden pop-up in Tokyo

Miu Miu presents Secret Garden, a new pop-up store at Isetan Shinjuku store in Tokyo, Japan.

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Inspired by the importance of preserving heritage and feeling closer to nature, a secret garden has been chosen as the concept for this project. Visitors to the space are greeted by a central gazebo, overhung by blue and white deckchair striped awnings and flanked by groupings of zinc vases filled with delicately coloured fresh flowers.

The selection of the products displayed at the pop-up includes Iconic matelassé and Madras leather designs, exclusive leather goods inlaid with stylised flowers, vichy checks and polka dots signature faille bags, bucket hats and baseball caps and a preview of the New Balance x Miu Miu sneaker collaboration.

Debuted on the Spring/Summer 2022 show, the New Balance 574 sneaker x Miu Miu is the perfect combination between the technical athletic shoe, archetypal classic wardrobe, and expression of the aesthetic codes of Miu Miu brand.

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Miu Miu Secret Garden pop-up store is open until 8th February, 2022.