Retail in Asia


MINISO expands its footprint in India and UAE

Chinese retailer MINISO has opened seven new stores in India and a new flagship store in Dubai Mall in United Arab Emirates this September.

SEE ALSO : MINISO opens store in New Jersey

In India, the newly opened stores are located in Kolkata, Vellore, New Delhi, Pasighat, Gandhidham, and Sikar taking the total number of stores in India to more than 150.

“We see a huge potential of the Indian market and remain committed to establishing ourselves as one of the top lifestyle brands in this dynamic country,” said Li Lin, General Manager of MINISO India.

“Our expansion has been possible due to our swift action in response to the pandemic and our approach of combining offline and online retailing that has given our partners confidence in the MINISO brand in India. Despite the price of imported products in India increasing, we have managed to avoid price fluctuation by optimising our online channels and expand our procurement and product lines. Following these changes, we look forward to continuing to surprise and delight our customers in our new stores,”  he added.

The Dubai Mall’s flagship store is the fifth MINISO’s new store in UAE since the pandemic began in 2020. The 387 square meters flagship store set a new sales record for the opening day on 24th September. So far, MINISO has opened 25 stores in UAE and five stores in Oman.

“Since January 2020, we have experienced varying degrees of restrictions in this market, including lockdowns and curfews. The pandemic has also prompted a shake-up of the entire offline retail industry. We seized the opportunity by entering some of UAE’s top malls and opening new stores that create an enjoyable shopping experience for our customers,” said Jack Li, Regional Director of MINISO.

MINISO responded to the pandemic with a new model combining offline and online. 

Through conversations with MINISO fans and in response to their changing needs, MINISO also updated its products categories and procurement plans. For example, it has expanded its furniture and home fitness range, such as yoga mats. In UAE, MINISO has set up a digital learning products area in its stores. Special areas are also set up for popular hygiene products.

In India, the company also increased its local sourcing activities to ensure stable supply chains and competitive pricing. It moved to reduce the number of products whose prices deemed to exceed MINISO’s pricing guidelines for this special period.

MINISO’s proactive actions on channels and products adjustment reflect its position as an international brand with a global supply chain. By acting swiftly, MINISO has survived the pandemic, minimised the impact and continued its expansion.

SEE ALSO : MINISO accelerates store expansion

With a focus on sleek design and fun trends, MINISO’s mission is to enable everyone to enjoy life’s little surprises. Since its first store opened in Guangzhou in 2013, MINISO has opened 4,749 stores in 99 countries and regions as of 30th June, 2021. These new shops are new additions to this list and more are to come.