Mainland China’s technology-driven retail company Meituan today introduced a new food delivery brand, KeeTa, as it officially launches in the Hong Kong market.
The new app is expected to compete with current food delivery app leaders Deliveroo and Foodpanda.
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Launching initially in Mong Kok and Tai Kok Tsui, both on Hong Kong’s Kowloon island, KeeTa plans to complete full coverage of Hong Kong by the end of 2023.
Now available for download on major mobile app stores, KeeTa has thus far listed merchants including McDonald’s, Maxim’s, KFC, Yoshinoya, Pacific Coffee, and popular food and beverage shops such as Hana-musubi and Hung Fook Tong.
KeeTa has introduced a Meal for One program customised for Hong Kong residents, who will be able to order a meal for as little as HKD60 (USD8), delivery fees included.
Touted as an industry-first in Hong Kong, KeeTa also offers an “on-time promise” policy with a tiered compensation plan for late orders.
“We are seeing an accelerating development of the food delivery market in Hong Kong in the past few years and still unfilled market demands from diners, restaurants and couriers,” said a Meituan spokesperson in a statement. “KeeTa aims to meet users’ demand for high-quality delivery services, help merchants grow their business, and provide more flexible and rewarding employment opportunities for couriers.”