Retail in Asia


MCM opens store at Sanya International Duty Free Shopping Complex

On 1st October, luxury fashion house MCM opened a new store with China Duty Free Group at Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan. The shop features the brand’s latest design concept and four limited-edition products.

SEE ALSO : Salvatore Ferragamo opens pop-up store in Sanya, Hainan

MCM said the new store embodies its “fashion-forward creativity,” with a space that “emphasises simplicity, bold yet functional, [and] resonates with MCM brand philosophy”.

The interior is decked out with materials such as travertine marble and a palette of carpets and velvets, which add a luxurious touch, said MCM. These are complemented by a range of designer furniture and table lamps designed to echo MCM’s attitude and heritage.

Source: Moodie Davitt Report

Drawing from the brand’s best-selling Patricia collection, MCM has designed four exclusive limited editions to celebrate the Sanya store opening.

Each limited edition is dressed in begonia-inspired coral colour [the CDFG shopping complex is shaped like a begonia -Ed], which aim to express the tropical coastal style of Sanya.

SEE ALSO : Watches & Wonders comes to Sanya

The collection includes a Mini Backpack, Crossbody Bag, Mini Crossbody Bag and Wallet with Shoulder Chain.