Renowned Italian luxury lingerie brand LA PERLA announced the opening of its new boutique at Lee Gardens, Causeway Bay in Hong Kong.
The elegant décor of the boutique reflects the brand’s unique aesthetic philosophy, merging distinctive Italian opulence and exquisite craftsmanship. The white marble façade opens to an area of 710 square feet with every corner displaying exceptional elegance and attention-to-detail, from the soft pink interior palette and the marble walling, to the golden shelving units and the wooden flooring. Fully embracing the LA PERLA’s unique style and values, the boutique’s welcoming ambience offers customers a one-of-a-kind unforgettable experience as they indulge in the comfort of the cosy velvet sofas and textured carpets.
Turning a new page in LA PERLA’s development in the region and commemorating the boutique’s grand opening, the ribbon-cutting ceremony was officiated by Mr. Louis Pong Wai Yan, Chairman Asia of LA PERLA and popular TV actress Eliza Shum who gracefully appeared wearing LA PERLA’s brand new collection – Tree of Life.
Louis Pong said, “I am honoured to be here to celebrate this special occasion especially during this challenging period. We stay committed as ever to our brand values and hope to present LA PERLA’s authentic spirit, contemporary opulence and impeccable craftsmanship to even more customers.”
Creative Director Alessandra Bertuzzi describes this collection as a celebration of life, symbolizing the origin of all life, Mother Earth and haven. The Tree of Life collection, created from natural cotton, Italian printed stretch silk-satin and bicolour French leavers lace, comes in hues of sea blue and pastel pink. Highlighted by an embroidered duotone effect brand logo, the collection includes baby dolls, pyjama sets and silk slip nightgowns.
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One of its hero pieces is the long robe, featuring the tree imagery with blossoming flowers printed at the back, symbolizing life, positive energy and health. LA PERLA takes pride in creating exceptional delicate pieces from floral-print stretch-silk satin and georgette which are not only soft to the touch but also echo the brand’s unique DNA as well as its manifestation of natural beauty.