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LVMH’s Veuve Clicquot opens pop-up hotel in Australia

France’s Veuve Clicquot is opening a one-of-a-kind pop-up hotel in Australia, giving guests a chance to discover the LVMH-owned champagne via a luxury tourism experience.

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Hotel Clicquot first debuted in Byron Bay, Australia last year and makes its return in 2023 to Sunshine Beach, a five-minute drive from Noosa.

Welcoming guests for three-night stays from from October 13 to 28, Hotel Clicquot boasts luxury rooms and amenities, including a Veuve Clicquot-branded swimming pool with matching yellow and white umbrellas for patrons to repose under. In addition to relaxation, the hotel is offering a series of culinary experiences led by some of Australia’s finest chefs, from Peter Gilmore, Martin Benn, and Chris Hemsworth’s private chef, Sergio Perera, showcasing the house’s prestige cuvée, La Grande Dame, according to a press release.

Source: Veuve Clicquot

“Hotel Clicquot Australia is perhaps the ultimate expression of the optimism and joy that sits at the heart of our maison,” said Jean-Marc Gallot, president and CEO of Veuve Clicquot.

“We are absolutely delighted to once again host the world’s only Hotel Clicquot on the coast of Australia. And what better location for the Hotel Clicquot than Australia, with its magnificent beaches and ebullient joie de vivre.”

A three-night stay at Hotel Clicquot costs approximately AUD 7,000 (USD 4,400) per person, according to reports.

Founded in 1772 and based in Reims, Veuve Clicquot is one of the largest champagne houses globally. Today, it now forms part of LVMH’s luxury portfolio made up of fashion, accessories, liquor, jewellery and hotel brands, among other categories.

In its most recent trading update, parent firm LVMH said its wines and spirits segment clocked an organic sales plummet of 14 percent in the third quarter ending September 30, as shoppers shy away from luxury goods and look to value-friendly alternatives post-pandemic

“In an uncertain economic and geopolitical environment, the group is confident in the continuation of its growth and will maintain a strategy focused on continuously enhancing the desirability of its brands, drawing on the authenticity and quality of its products, excellence in distribution and agile organisation,” said LVMH in a press release, at the time of the update.