lululemon announced the opening of its first street-front store in Hong Kong, the brand’s ninth location in the city.
Located on Queen’s Road Central, the 3,620 square feet two storey store embraces the bustling neighbourhood of Central and connects with guests through its diverse range of products designed to enhance well-being and performance.
The transparent shopfront visually connects the store with the lively neighbourhood of Central. Materials such as natural oak wood, terrazzo and white painted finish have been applied in the interior design to create an airy and inviting space. Inspired by the unique history of Pottinger Street, light art was created and will be installed in the shop to celebrate the richness of local culture and heritage.
To pay tribute to ambassadors and professional athletes, the new store features the first Athlete Wall in Hong Kong, which displays photos of five lululemon ambassadors and athletes from around the world, including three Hong Kong representatives – elite runner Ngai Kang, Hong Kong No. 1 tennis player Eudice Chong, and 2-time Olympic swimmer Camille Cheng. These photographs will be on display alongside the Beach Volleyball uniform of Team Canada and Team USA worn at Olympics, and autographed golf club by Lydia Ko, golfer and two-time Olympic medallist.
Gareth Pope, Senior Vice President, lululemon, Asia Pacific said, “We are excited to launch our first street-front store in Hong Kong on Queen’s Road Central. As our ninth location in Hong Kong and 88th store in the region, it underscores the strength of this market and our growth momentum across Asia Pacific. Establishing our presence in this iconic location will bring us even closer to our community, and help us achieve our vision of igniting a community of people to sweat, grow and connect together. We look forward to inspiring more to join our journey of living the Sweatlife.”
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The new store will continue to offer an extensive range of female and male apparel for all occasions, inspiring shoppers to live the “sweatlife” through a variety of activities in the city. From yoga, running, hiking, to high-intensity training and outdoor adventures, lululemon’s array of franchises blend function and fashion and uses high-performance fabrics, enabling customers to feel and perform their best. Lab collection is also available in store, designed for urban-dwellers, providing technically-minded and aesthetically- motivated garments for modern life.