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Louis Vuitton debuts dedicated e-commerce site in India

French luxury fashion house Louis Vuitton has launched an e-commerce site in India, as the LVMH-owned maison looks to tap into the growing number of rich Indian consumers that are increasingly shopping online.

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“Our India website is now live!” Shriya Puri, country manager, India at Louis Vuitton said in a LinkedIn post.

Via, the luxury brand is offering its bags, jewellery, watches, perfumes, accessories, shoes and apparel with a personalisation service, as part of its dedicated Indian platform.

Under the personalisation service, Louis Vuitton is offering the option of adding customers’ initials, classic stripes, and travel sticker-style designs to a selection of its leather goods.

Consumers also have the option to add custom engraved messages to their LV jewellery at the brand’s physical stores.

India is the latest country for Louis Vuitton to open market-dedicated online store, after various launching e-commerce in several countries across Asia, Europe, North America and Middle East.

Currently, Louis Vuitton operates three brick-and-mortar India stores, with one at UB City in Bengaluru), one at DLF Emporio in New Delhi, and the other in The Taj Mahal Palace and Tower, in Mumbai.

Last year, Louis Vuitton appointed Deepika Padukone as its first Indian house ambassador.

That same year, India’s luxury goods market generated a revenue of nearly USD 7.5 billion, in 2022, according to Bain & Co.