L’OCCITANE EN PROVENCE, the French natural beauty brand, presented its world’s first #MEGA SUSTAINABILITY CONCEPT STORE at Pacific Place, Hong Kong on 22nd January, 2021, to invite the local community to join forces in reducing plastic waste and support local sustainable plastic economy, green NGOs/projects.
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The on-site store engages the public in environmental protection in a fun way with #MEGA Sustainability Reward Program, which shoppers can earn rewards by achieving green tasks, as simply as dropping their beauty empties to the recycle bins in store (from L’OCCITANE or other beauty brands), making a green new year wish or commitment with the Tree of Wishes, or completing a 3-min personal carbon footprint evaluation, etc.
Collaborating with different green groups or individuals, #MEGA SUSTAINABILITY CONCEPT STORE will regularly host a series of pop-up eco-themed workshops, in order to inspire public participation in recycling.
L’Occitane’s eco-charity initiative recognises the urgency of reducing plastic waste. Therefore L’Occitane is collaborating and supporting A PLASTIC OCEAN FOUNDATION (APO) with an upcycle project that aims to transform post-consumed plastics into rPET products. APO is a charitable organisation registered in Hong Kong, dedicated to create
a wave of change to stop plastic pollution. L’Occitane has already provided 40 kg of PET collected from customers to APO for future recycling into rPET products.
As of today, all L’OCCITANE boutiques in Hong Kong currently offer in-store recycling. With the support from L’OCCITANE, APO has created 1,000pcs of #MakeEarthGreenAgain Sandwich Bags made from rPET and 1,500 pieces of rPET towels, made from PET plastic waste, collected by A Plastic Ocean Foundation’s socially impactful recycling initiative.
In the #MEGA SUSTAINABILITY CONCEPT STORE, shoppers can relax and shop selected low waste products, including soaps, and Aromachologie hair care range that is 98% biodegradable in 100% recycled PET bottles. ECO- REFILLS for shampoos, conditioners, shower gels and hand wash, are always the favours for green consumers.
Buying a ECO-REFILL instead of a bottle can save up to 77% of plastic. L’Occitane’s is saving roughly 200 tons of plastic every single year. Limited Edition – Happy Shea Collection, a recyclable ally of 4 body care products, will be exclusively available at this concept store and eshop only. Part of the profits from the Limited Edition – Happy Shea Collection will be donated to support APO’s upcycle project.
“In L’OCCITANE, our societal and environmental commitment focuses on protection of biodiversity and reduction of our environmental carbon and plastic footprint,” said Nathaëlle Davoust, General Manager of L’OCCITANE Hong Kong and Macau.
“L’OCCITANE has signed the Ellen MacArthur Foundation New Plastics Economy Global Commitment. We share a vision of keeping plastics in the economy and out of the ocean. #MEGA SUSTAINABILITY CONCEPT STORE is like our invitation to the Hong Kong public to explore how we can reduce plastic pollution together. L’OCCITANE’s green initiative is committed: 100% of our bottles will be made from 100% recycled plastic by 2025,” Nathaëlle added.