Retail in Asia


LinkieBuy plans to introduce 100 Japanese retail merchants to the Chinese market

LinkieBuy, a cross-border e-commerce operator in China, has signed deals to introduce 100 Japanese retail brands to the China market.

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The deal echoes the company’s strategy focusing on the cross-border digital business of Japanese offline retailers, travel retail stores, duty-free stores and other related industry merchants. LinkieBuy offers Japanese offline shops in China cross-border digital transformation services such as WeChat mini program mall building, cross-border warehousing, logistics solutions and online mall administration. 

“This year, we will increase our efforts to expand cooperation with Japanese offline retail merchants, ensure merchants’ sales in China through online mall building support, WeChat clients traffic support, B2B distribution channel support, and assist more Japanese offline retailers to realise digital transformation in China market,” said Simon Qi, General Director of LinkieBuy and Vice President of Xingyun Group.

The company reported that Chinese customers’ thirst for Japanese items has increased as a result of the pandemic, particularly during the Beijing Winter Olympics. 

LinkieBuy has already partnered with more than 100 well-known Japanese retailers, including Seibu and Sogo Stores, KOMEHYO, Daimaru Matsuzakaya Department Stores and Tsuruha. 

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After the official launch of the 100 Japanese retail merchants in China, LinkieBuy will hold monthly webinars for the Japanese market to dive into the export policy in China, sales method of online business in China, cross-border mini program mall operation strategy, WeChat marketing skills and more.