Lenskart, an omni-channel eyewear retailer with a strong presence in Singapore, unveiled its plans to expand its network of physical stores across Southeast Asia to 75+ by 2022.
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Lenskart recently expanded its footprint in Singapore with the opening of its 20th store in the island city. By March 2022, Lenskart will also set foot into new markets namely Indonesia and Vietnam. Its expansion plans will help Lenskart gain a stronger foothold in the Southeast Asian competitive eyewear market.
“We are aiming to expand the Lenskart brand from its current 20 stores to 75+ in the region by end 2022. Our technology-first approach has enabled us to reach and delight more consumers both online and in our retail stores. The interchange of technology and digital processes gives seamless experience including trying 1000’s frames at home via AR technology. With the expansion in Indonesia and Vietnam, we are eagerly looking forward to serving more consumers across the region with better quality products and the most advanced eyewear solutions,” said Anantha Nayak, Chief Business Officer, South East Asia.
Over the past few years, the eyewear industry has also seen rapid digitalisation to meet changing customer shopping behaviours. Earlier this year, the company launched an eyewear mobile application in Singapore to meet the growing online shopping demand for eyewear in the market. The application is one of the world’s most downloaded eyewear app with over 10 million downloads, available for both iOS and Android users .
“The brand builds its customer-first approach by offering a 30-day no questions asked return policy. Lenskart also leverages on the expertise of its investors, including Temasek Holdings, to catalyse its operations in Singapore and venture into the emerging markets within the region,” said Nayak.
Founded in 2010, Lenskart is one of Asia’s largest omnichannel retailer and manufacturer of premium quality and contemporary eyewear. Lenskart serves over 7 million customers with a presence in 175 Indian cities and Singapore, across a network of 800+ omnichannel stores.
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Lenskart forayed into the Middle East market with plans to open its first retail store in Dubai soon. The brand also entered into the USA market with the goal to open its first-ever tech centre in New York.