Retail in Asia


LEGOLAND® Shanghai Resort begins construction

On 17th November, Merlin Entertainments, a global location-based entertainment, announced that construction has officially started on the family-oriented international IP-based theme park LEGOLAND® Shanghai Resort, in Jinshan.

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During the ceremony, VIP guests unveiled a giant LEGO® brick statue, a symbolic “First Building Block” of the LEGOLAND Shanghai Resort, signifying that construction has officially started at the most anticipated one-stop family-friendly theme park in the Yangtze River Delta area.

Located in Fengjing town, Jinshan District, the LEGOLAND Shanghai Resort is on the southern side of Jinshan North Station and north of Tingfeng Highway. Covering approximately 31.8 hectares, the Resort has been invested in by JUIC, KIRKBI, Merlin Entertainments and CMC Inc., with the park expected to open in 2024.

As the first family-focused international IP-based theme park resort in the Yangtze River Delta area, it is designed to provide 2- to 12-year-old children and their families with theme park experiences which integrate local Shanghai features and traditional water town elements.

It is also the first LEGOLAND Park to have a land themed on a famous LEGO product line inspired by a timeless Chinese legend. Based on the classic novel Journey to the West and the 500-year-old legend of the Monkey King, Monkie Kid™ is designed to connect Chinese children with their heritage and unleash their creativity. Based on this popular story, LEGOLAND Shanghai Resort will build a unique Monkie Kid zone that takes on references from traditional Chinese architectural style and China’s iconic nature landscape.

LEGOLAND® Shanghai Resort theme park will consist of eight themed areas covering most of the signature and popular attractions and rides of LEGOLAND Parks around the world, which include LEGOLAND CREATIVE WORLD, BRICK STREET, BRICKTOPIA, LEGO® CITY, LEGO® FRIENDS, LEGO MONKIE KID, LEGO® NINJAGO® World and LEGO® CASTLE, creating a diversified and immersive theme park experience for both local families and tourists.

“It is our pleasure to have forged such a strong strategic partnership with the Shanghai Government and Jinshan District Government to build this LEGOLAND Resort. Shanghai was chosen as the ideal destination for our Resort as it offers the perfect mix of Chinese and Western elements and is recognised as the centre of the economy, finance, culture, and trade for China. The official start of construction and this groundbreaking is a great achievement for Merlin Entertainments, and this continues our ambition to bring more memorable experiences to families and visitors in China,” said Nick Varney, Chief Executive at Merlin Entertainments.

“The LEGO brand has increased its presence and contribution in China in the past few years. We have been thrilled with the positive response the LEGO brand has received in China, while seeing the fast growth of its popularity across the country. The LEGO brand has formed an emotional bond with Chinese families through its unique learning-through-play experiences. KIRKBI and the LEGO brand are excited to bring the LEGOLAND Resort to Shanghai, and we are looking forward to offering even more creative and imaginative experiences to Chinese families, to inspire and develop the builders of tomorrow,” said Jorgen Vig Knudstorp, Executive Chairman of the Lego Group.

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Merlin Entertainments officially announced its agreement to develop a LEGOLAND Resort in the Jinshan District of Shanghai, China during the third China International Import Expo (CIIE) in 2020. With the support of the municipal and district government, the project has turned into a city brand project for establishing the “Shanghai Bay Area”. The park is expected to open in 2024.