On 22nd January, LANCÔME Travel Retail Asia Pacific kicked off a prosperous 2020 with its Chinese New Year campaign in Korea, welcoming all travelers to join its LANCÔME family in celebrating the heart-warming familial spirit of the festival.
The campaign came alive in a series of impactful activations at the iconic LOTTE World Tower in Seoul, beginning with an outstanding drone show in the skyline of Seoul.
In a first for Travel Retail, LANCÔME lighted up an unique Chinese New Year Ceremony magically created by 300 drones flying in the night sky of Seoul. For the opening ceremony, the brand invited its famous local ambassador for South Korea, Suzy BAE, the friends of the LANCÔME family, So-Yeon KIM, Henry LAU, Min-Hyun HWANG, Young-Kwang KIM, So-Hee AHN, as well as Mr. Kap LEE, CEO of LOTTE Duty Free, and Mr. Kag-Gyu HWANG, Vice-Chairman of LOTTE Corporate.
As the music began, 300 drones floated up to form a series of choreographed festive icons, from a wishing lantern to a 2020 rat, from a gold 2020 illumination to a red LANCÔME logo. The cinematic light show also celebrated the 40th Anniversary of LOTTE Duty Free, ushering in an incredible new year ahead so as LANCÔME family constantly looks into opportunities to push the boundaries of innovation and deliver stunning retail experiences to all travelers.
“We are very excited to be celebrating the Chinese New Year in partnership with LOTTE Duty Free, and to deliver a traditional festival greeting in a modern and digital way. In this special occasion, we hope that all our shoppers will receive our very best wishes through the series of activations, and reaffirm our brand leadership in the market,” said Ms. Tao Zhang, General Manager of LANCÔME Travel Retail Asia Pacific.
“We wish all shoppers and travelers visiting LOTTE Duty Free a happy and prosperous Chinese New Year. It is a pleasure to collaborate with LANCÔME in creating this special moment with the first ever drone show in travel retail worldwide to send wishes, and engage with all our shoppers. This marks an unforgettable 40th Anniversary for us and we shall continue to bring new initiatives into the market,” said CEO of Lotte Duty Free Mr. Kap LEE.