Lancôme announces the launch of its first Beauty Tech Flagship in Southeast Asia. In celebration of the 13th year since the launch of the Lancôme Advanced Génifique, the brand spotlights the anti-aging serum and the latest in beauty technology in a physical flagship at the heart of Orchard Road, outside Mandarin Gallery.
Open to the public from August 25 to September 7, Lancôme promises consumers a fully immersive and Grandeur activation. Consumers may now experience the Lancôme Skin Screen, developed with 100% in-house algorithms to allow more inclusivity and better accuracy in its most advanced skin analysis service, and consult with Lancôme Singapore’s very own National Skincare Expert, one of ten selected globally, for expert beauty advice.
Lancôme skin screen
Since 2009, Lancôme embraced Beauty Tech by combining the brand’s scientific knowledge and technological expertise to launch a wide range of beauty tech devices to better understand customers skin condition via the Youth Finder and to better treat it by first launching the Skin Screen Face diagnosis feature. Next, an in-depth Skin Screen Eye diagnosis was introduced and now in 2022, Lancôme accelerates on this beauty tech to reveal a complete online and offline offer of diagnosis and prediction.
Celebrity appearance | Tiffany Young of Girls’ Generation
Iconic K-pop girl group Girls’ Generation recently announced that they will be making a comeback this year for their 15th anniversary, returning as a full group for the first time in five years. In line with this highly-anticipated comeback, lead vocalist of the renown Korean girl group, Tiffany Young will be making a guest appearance at the media preview on 24 August 2022, with special activities lined up during the event.
Experimential omni-activatuins Génifique Immersion Gallery
A fully immersive educational gallery, complete with light projections, offers the public insight into the brand’s futuristic world of Beauty Tech as well as the science that powers Lancôme’s Advanced Génifique.
Write Your Strength Studio
Lancôme launches a nation-wide #StrongisTheNewYoung campaign in celebration of its first Beauty Tech Flagship. The aim: to feature 50 inspiring women in Singapore across various professions, cultural and social backgrounds, to inspire, empower, and uplift their community to be stronger together. These 50 women, in different stages and seasons of their lives, were invited to share what their strengths are in writing at Lancôme’s unique Write Your Strength studio.
The same Write Your Strength Studio will be stationed at the Flagship to invite members of the public to be part of this inspirational campaign as they express themselves by writing their strengths in the lightwriting booth. This moment will be captured and shared to the consumers via a GIF, which can be downloaded so that they can spread their own empowering message to their community as well.