Lagardère Travel Retail has extended its franchising agreement with Monument Books to introduce the ‘Discover’ gifts and souvenirs brand across its travel retail stores in Cambodia.
The partnership comes to life with the opening of the first ‘Discover Siem Reap’ store in the Angkor Wildlife & Aquarium in Siem Reap.
Lagardère Travel Retail started its franchise partnership with Monument Books in 2017. Today, Monument Books manages three Relay stores under a franchise model in Phnom Penh & Siem Reap International Airports.
Discover is a vibrant souvenir store concept with a flexible design that can be adapted to various regional environments, reflecting the local culture of each location. The concept is an experiential playground for travellers, with strong Sense of Place offering authentic, local, high-quality and affordable gifts and souvenirs. The Discover brand is present in 15 countries, including four via franchises, with over 50 stores.
Discover Siem Reap offers a range of Khmer craft gifts and souvenirs that are made in Cambodia. These include Krama scarves, stone carvings, ceramics and seasonal dried fruit among others. Standout products include the famous Kampot-terroir peppers, Cambodian cashew nut cookies, natural essential oils and herbal cosmetics.
The store design is heavily inspired by Cambodian culture and integrates striking visuals of key Siem Reap tourist attractions, creating a more authentic shopping experience.
The Angkor Wildlife & Aquarium is the first aquarium and zoo to offer sanctuary for endangered species in Cambodia and the Gulf of Thailand. The zoo also offers education programmes to raise awareness about biodiversity and conservation.
The store is located close to Angkor Wat, the millennium-old temple ruins of the Khmer empire. Angkor Wat is one of the many tourist attractions of Siem Reap, which is home to traditional markets, colonial buildings, museums, culinary attractions and the famous floating villages of Tonle Sap Lake.
According to the Travel Experience Voices report – developed by Lagardère Travel Retail and based on airport brand partners’ insights – localness is best showcased through a broad range of local products and an in-depth understanding of local markets.
Lagardère Travel Retail is a global leader in souvenirs and has a portfolio of over 200 stores across 16 countries including bespoke concepts in the Eiffel Tower in Paris and the Sydney Opera House.
(Source: The Moodie Davitt Report)