Italy’s Kiton announced the opening of its Seoul flagship store, marking the luxury fashion brand’s retail entry into South Korea.
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Located in the capital’s Cheongdam-dong district, along the famous Luxury Fashion Street, the new Kiton Seoul store spans 350 square metres over two levels, and was designed by Studio B+Architects, the architecture firm behind Kiton store designs since 2017.
Outside, the exterior façade measures more than 24 metres high, and is covered with metal mesh, made of anodised aluminium in two different shades of bronze, with a woven pattern. A special backlighting gives the façade a vibrant effect that transforms in accordance with natural light.
Inside takes its inspiration from a linear design that combines clean shapes and neutral colours with soft finishes. The Seoul boutique is comprised of a wide range of materials, which interact with the furnishing elements, which were also entirely designed by B+Architects.
On both floors, there are lounge areas furnished with customised seats made exclusively for Kiton. The ‘K’ of the Kiton logo is even found on the cushions.
The material palette consists of a layering of textures that give tactility, diversification and a warm effect. Textured fabrics, mix with small touches of Canaletto walnut wood with a special matt finish, and metals with special nickel tones, alongside Tai Ping carpets in anthracite wool customised for the store. Many of the fabrics used in the concept are those that the brand usually places inside jackets.
On the ground floor, a green corner opens up to the outside and expands the boutique with a furnished and customised dehors, while on the upper floor, the VIP room overlooks the outside with a large panoramic window, connecting the store to the city.
The Kiton Seoul store joins the Italian luxury brand’s other four locations in China, taking its Asia store count to five.