New York skincare brand Kiehl’s invites urban explorers around the world to join its adventures across Asia with the campaign “Kiehl’s Loves Adventure” campaign.
In partnership with King Power International and China Duty Free Group, the highly anticipated immersive pop-ups unveiled itself in Bangkok and Hainan.
The pop-ups incorporate designs by renowned visual artist, Simone Massoni, capturing the essence of the cities and the hearts of travelers with his lively artworks. The pop-ups in Bangkok and Hainan ended on September 30 and September 29 respectively.
The ‘Kiehl’s Love’ voyage made its debut at King Power Srivaree Complex Downtown 2 on September 1. The multi-sensorial pop-up also commemorates the 30th anniversary of King Power.
Hou Ming Hao, renowned Chinese actor, made a special appearance to share his personal favourite Kiehl’s products with fans and travelers. A brightly-colored tuktuk and pink traditional boat along with interactive virtual reality experience elevate the shopping experience.
Limited-edition Bangkok packaging designs are featured on Kiehl’s products, tote bags and other travel-ready gifts which is exclusive offering in King Power International.
In partnership with CDFG, the Kiehl’s Loves Hainan pop-up at Sanya’s International Duty Free Shopping Complex on 1 September drew inspiration from the lush greenery and iconic features that define Sanya Chinese boy group sensation Wang Zi Yi and television’s sweetheart Song Yan Fei surprised travelers with their appearance, and tested the Kiehl’s famed Calendula range on stage with fans.
A life-sized motorbike greeted patrons on first sight, while a colossal Calendula Toner bottle housing the CalenduLAB presented an interactive experience tunnel for all visitors to enjoy. The ever-traditional Kiehl’s apothecary made an appearance beneath a glider plane.
Dedicated to mitigating the impact of climate change due to carbon created during travel, Kiehl’s is proud to announce its collaboration with PUR Projet; from now until 31 October 2019, with every purchase of the Ultra Facial Cream 125ml, Kiehl’s will invest USD 1 in an agroforestry program, which will help mitigating the impact of climate change, in particular thanks to the carbon storage ability of trees.
“Thanks to our strong partnership with King Power International and China Duty Free Group, the Bangkok and Hainan stops of the ‘Kiehl’s Love’ campaign put travelers’ shopping experiences to a whole new level. I am also extremely proud of our collaboration with PUR Projet; it is a perfect demonstration of our commitment to put sense into performance. I look forward to surprise travelers with our finale in Seoul,” says Petrina Kho, General Manager of Kiehl’s Travel Retail Asia Pacific.
“We are very pleased to celebrate King Power International’s 30th anniversary with Kiehl’s. The brand has always delivered pop-ups that resonated well with our shoppers – this ‘Kiehl’s Loves Bangkok’ outpost is no exception. This aligns well with our goal to continuously redefine duty-free shopping experience for travelers at King Power International and excite them with evolving forms of immersive retail,” says Mr. Antares Cheng, Chief Merchandising Officer of King Power International.
Terry Chua, Director of Perfume and Cosmetics from China Duty Free Group says, “We wanted to elevate our shoppers’ retail experience by heightening their senses and giving them something beyond the physical merchandise display. We will continue to highlight and present the latest and the best brand innovations to our customers to enhance their shopping experience.”
The finale of ‘Kiehl’s Love’ in Travel Retail Asia Pacific took place in Seoul on 18 October 2019.
An interview is coming soon!