Retail in Asia

In Markets

K11 Musea to bring in Balmain, Anya Hindmarch

K11 Group reported two of its flagship projects, K11 Musea and K11 Art Mall, experienced an influx of customers during the first Mid-Autumn Festival and the extended Golden Week holidays, following the reopening of borders.

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Both shopping centres, which are located in Kowloon, showcased a “remarkable performance” during the extended holidays, with footfall increasing year-on-year by 70 percent – the highest level since the malls’ respective openings. K11 Group also reported total sales soared by 40 percent, though it was not clear whether sales were generated by local shoppers or tourists in Hong Kong.

Source: K11 Group

With an optimistic outlook on the retail market, K11 Group foresees a thriving environment and growing consumer spend as the year draws to a close. The group is set to enrich its tenant mix in time for the holiday shopping season with a number of permanent additions and pop-up stores starting October. Hong Kong’s annual Digital Art Fair, running from October 19 to 23, will also be hosted at K11 Musea this year.

Lululemon opened a 2,200-square-foot store at K11 in September. Source: Lululemon

In late September K11 Musea also welcomed the arrival of a 2,200-square-foot store by Lululemon, which is expanding its presence across Asia. 

Later this month, Parisian fashion brand Balmain will open an exclusive 2023 pre-fall collection pop-up, adding a touch of classic elegance to the diverse tenant mix.

In December, Anya Hindmarch will launch its first-ever pop-up showcase, Labelled Collection, adding to K11 Musea’s offerings for the holiday season. 

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Meanwhile, K11 Art Mall continues to introduce a range of distinctive stores. Arc’teryx, a Canadian brand renowned for its high-performance outdoor equipment, has expanded its presence at K11 Art Mall by opening its largest concept store in Hong Kong.

Danish waterproof clothing brand Rains will also grace K11 Art Mall in mid-October. Blending functionality with sleek Nordic design, Rains will present a collection of waterproof jackets, raincoats, backpacks, and more.