Retail in Asia


K11 announces Chinese flagship project – K11 ECOAST

A one-of-a-kind commercial complex worth CNY 10 billion (USD 1.27 billion) – officially named as K11 ECOAST – is jointly developed by New World Development Company Limited (the parent company of K11) and China Merchants Shekou Holdings in Shenzhen.

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Located in Prince Bay in Nanshan, Shenzhen, and with a total GFA of 228,500 square meters, K11 ECOAST is K11’s first flagship project in the Chinese mainland. The rest of the project includes K11 Art Mall, K11 HACC multi-purpose art space, K11 ATELIER office building, and the Promenade. The inspiration for the name “K11 ECOAST” combines the concept of green development alongside the conservation of waterfront resources. The complex is dedicated to promoting a sustainable, circular lifestyle and integrating the concept of environmental protection through the power of creativity, culture, and innovation.

Scheduled to open at the end of 2024, K11 ECOAST will be the new harbourfront cultural retail destination and circular economy trailblazer in the Greater Bay Area.Upholding the core values of Art, People, and Nature, K11 ECOAST has partnered with 50 world-leading artists and architects to create the most aesthetic and impactful of China’s seaside art districts.

K11 ECOAST was designed and constructed in accordance with China’s 14th Five-Year Plan national guidelines on environmental protection and sustainable development for the circular economy. Echoing the “Zero-Waste City” building pilot program undertaken in Shenzhen, K11 ECOAST capitalized on the opportunity to act as a pioneer by integrating circular economy principles into its design and operations, reducing waste, and ensuring environmental protection in architectural design, catering, fashion, and education.K11 ECOAST embraces the “Sponge City” concept for sustainable stormwater management, alleviating pressure on the city’s existing drainage system. Featuring 60,000 sq. meters of outdoor landscaping, the largest among all K11 projects, K11 ECOAST fully incorporates green and healthy building concepts into its design using renewable energy, recyclable materials, and hospital-grade air filtering systems. 

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Furthermore, its location in the Nanshan District of Shenzhen, a core Greater Bay Area city, means the project boasts an infrastructural network highlighted by multiple integrated transportation systems and a one-hour living circle that extends to 30 million people and an area of significant influence in many Asian countries.