JD’s Singles Day Grand Promotion started at 8 pm on 31st October, with 190 million products sold on JD within 4 hours. JD reported that pre-sales of 59,688 brands has surged over 100 percent YoY.
As young customers represented by Generation Z gradually become China’s main consumer group, the need for new products is prominent.
The transaction volume of iPhones exceeded RMB 100 million yuan (US$15.62 million) in just 3 seconds; and in the first 10 minutes of the promotion, the transaction volume of mobile phones including brands such as Xiaomi, OPPO, Realme, Huawei, Honor, iQOO, and vivo increased over 300 percent YOY.
Home theatre projectors and WiFi6 routers have made a year-on-year growth in transaction volume of 3.5 times and 5 times respectively. The number of wet/dry vacuum sold grew nearly 7 times YOY. The transaction volume of mystery boxes increased 7 times YOY and of Lego rose 18 times YOY.
This year, JD’s Singles Day Grand Promotion brings new products, new trends, new brands and high-quality domestic and international brands together to meet different needs of consumers.
The average daily increase of new apparel brands on JD was over 10 times compared with that of October. More young people tend to buy sports shoes and clothing of domestic brands. Anta, Qiaodan, and PEAK have become the most popular domestic brands.
In the first 10 minutes of the promotion, the transaction volume of JD Worldwide Import Supermarket was 39 times of that of last year. The transaction volume of luxury brand TOD’S in the first minute of the promotion exceeded that of the entire day last year. Additionally, in the first 10 minutes of the sales, the transaction volume of 40 brands of JD Beauty increased by more than 100 percent YOY, and 50 high-end brands including Estée Lauder, Helena Rubinstein, Clinique and Guerlain rose more than 100 percent overall.
Overseas customers also participated in JD’s Singles Day Grand Promotion. A customer from New South Wales, Australia became the first one to successfully complete the full payment of pre-sales.
In just 10 minutes after the start of the promotion, sales of JD’s private labels increased 167 percent YOY. Among them, Jingzao rose by 186 percent YOY.
As the 2022 Beijing Olympics is approaching, people’s enthusiasm for winter sports is also high. The overall orders of skiing paraphernalia on JD’s first party retail business has surged 270 percent YOY, with orders of skiwear increasing by 130 percent, and snow boards by 240 percent.
The rising pet economy has also contributed to the sales of pet services. Sales of imported pet food doubled in the first 10 minutes, compared with those of last year’s grand promotion. Sales of healthcare products for pets climbed by 300 percent. And over 10 thousand people purchased online health consultation services for pets.
Additionally, the number of users on JD Lite (the simplified and faster version of JD’s app) increased nearly 390 percent compared with last year. Among all the products, food and beverage are their favourites.
Orders of services offered by JD.com (shopping insurance, JD Health, JD Auto Service, etc) has witnessed explosive growth.
The industry-leading smart logistics network provides strong support for stable service during the Singles Day promotion every year. Through algorithms and supply chain planning, JD is also able to place products at the place that is nearest to any customer. This model enables customers in over 300 cities that buy pre-sale products to have the chance to receive orders within minutes.
This Singles Day promotion, JD will see the largest number of participants in its history. The peak user visits per second in the first 10 minutes of the promotion increased 157 percent on a year-on-year basis.
JD’s smart customer service system also provides 24/7 service for customers. The consultation volume in the first 10 minutes reached 1.81 million times, increasing 165 percent as compared with the same period last year.