Retail in Asia

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JD opens new SEVEN FRESH store in Shenzhen

JD.com opened the 5th SEVEN FRESH store in Shenzhen with an area of 2,000 square meters on 26th November 2021. With the opening of three new stores in one month, SEVEN FRESH has been expanding its presence rapidly in the Guangdong–Hong Kong–Macau Greater Bay Area.

SEE ALSO:MUJI partners with JD.com’s SEVEN FRESH on a new retail concept

With over 8,000 products in stock, the new SEVEN FRESH stores integrate local tastes, bringing fresh taro from Lipu in Guangxi Zhuang Autonomous Region and Lechang in Guangdong province to consumers in this area. Additionally, to cater to the soup-eating tradition of Cantonese people, the stores offer a variety of Chinese herbs that are usually served in soup.

SEE ALSO: JD.com to open first JD Mall in Hunan, China

SEVEN FRESH stores are present in 14 cities and 7 provinces and municipalities across China, 10 of which are in the Greater Bay Area.