Retail in Asia

Featured to open first JD Mall in Hunan, China


On 22nd November, and one of China’s 7 real-estate companies, Excellence Group, signed an agreement and set to open Hunan province’s first JD MALL in Changsha, China which is an upgraded version of JD’s E-Space omni-channel retail experience store.

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The JD MALL in Changsha will be part of Excellence Group’s business complex, with an area of 100,000 square meters.

According to Yu Chen, General Manager of Development and Planning for JD Mall, the JD MALL chain combines both online and offline experiences and offers an immersive omni-channel shopping experience to consumers.

As of now, JD MALL initially debuted in Xi’an, Shaanxi province in the end of September this year, and it accumulated a transaction volume of over 150 million within the first 7 days of operation. With an area of 42,000 square meters across five floors, JD MALL in Xi’an boasts 200,000 items from over 150 domestic and international brands.

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The JD MALL in Changsha is expected to become a regional business landmark in concert with Excellence Group’s additional projects, bringing technology, fashion and art together.

The opening date has not been announced yet.