Pola Orbis Holdings is introducing Japanese holistic beauty brand Three’s inaugural Chinese store at the new Beijing Daxing International Airport through CDF-Sunrise Duty Free.
Pola Orbis, which also owns high-end Australian skincare brand Jurlique, will launch Three when the much-anticipated new aviation hub becomes operational.
As reported, Daxing International Airport is expected to have its soft opening on 30 September before formally opening for operations late the following month.
Three is currently available in several key Asian markets including Japan, Thailand, Taiwan, Malaysia, Indonesia, China (Hong Kong), Singapore, and South Korea. The Daxing International operation is the brand’s first brick and mortar store in China – and its first foray into the booming Mainland China travel retail scene.
According to the company, Three’s products comprise no less than 85% naturally derived ingredients. Three offers skincare and makeup products that combine organic plant-based Japanese ingredients with innovative clean beauty technology.
In line with its green ethos, the brand’s products veer away from any artificial colouring, genetic modification, or parabens. Three also doesn’t conduct any kind of animal testing.
The launch of Three into Beijing Daxing International Airport underlines the importance of the travel retail channel, as Pola Orbis Holdings adopts a ‘travel-retail first’ strategy in China. Three is currently not available in the Chinese domestic market.
(Source: Moodie Davitt Report)