Japanese supplement and beauty brand, KINS Co. Ltd, announced on 5th April its expansion into Singapore and the launch of its skincare line in the Lion city. KINS specialises in subscription-based products that use probiotics to improve health and wellness.
The company also plans to open its first KINS CLINIC in Singapore by the end of 2022, which will focus on specialist consultation to improve chronic diseases using probiotic treatment.
“Before I started KINS, I was suffering from chronic ailments, and the company I worked at treated patients with bacteria-based preventive medicine. After personally experiencing the effects of such treatment, I decided I wanted to help people in and outside of Japan who suffer from chronic illnesses that may actually lead to something worse. Singapore is the perfect hub for us to start and expand our operations from,” said Yutaka Shimokawa, CEO and founder of KINS.
The made-in-Japan product line that will be made available in Singapore includes supplements and a booster serum that can be applied to the skin. Both products are available on the KINS official online store or through the official Shopee merchant site.
Founded in 1996, KINS specialises in subscription-based products that use probiotics to improve health and wellness. The company has a laboratory in Japan and collaborates with various R&D firms to create products.
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In January 2022, KINS launched in Taiwan. The company plans to expand into other Southeast Asian countries in the near future.