Retail in Asia


Japan’s EcoRing launches second hand luxury platform LUX.R in Singapore

Japanese second hand maketplace EcoRing is entering Singapore’s second hand luxury scene with the launch of LUX.R, marking its first foray into the luxury consignment market. This new venture provides Singaporeans with a platform for local buyers and sellers of authentic luxury items.

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LUX.R focuses primarily on Hermès and Chanel items – two of the most popular luxury brands amongst shoppers. As an avenue for C2C resale, LUX.R has strict processes to guarantee authenticity for luxury items. This addresses the needs of new and returning customers, as LUX.R is a reliable source for trusted transactions.

LUX.R’s white glove service creates a personalised experience to maintain a sense of tailored exclusivity, provide a premium service without compromising the shopping experience, and uphold the high-quality image of luxury items.

The shopper profile of the luxury sector has changed in recent years, with an increase in Millennials and Generation Z (aged early 20s to early 40s). Many are opting for luxury consignment or ‘resale’ due to tightened paychecks, wider knowledge of luxury fashion, and heightened awareness of the investment value of selected luxury items.

LUX.R draws on its top-quality Japanese model of personalised customer-centric service and in-depth know-how of Japanese C2C marketplace to provide an accessible and personalised platform for luxury consignment in Singapore.

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This expansion signals LUX.R’s recognition of the growing secondhand luxury market in Singapore and provides premium services for clients who value high-worth desirability and exclusivity of authentic luxury goods.