In Markets

Japan’s Ajinomoto ends contract with Kellogg’s

Kellogg's Japan

Seasoning maker Ajinomoto Co. said it will scrap a contract to distribute and sell cereal products of U.S. producer Kellogg’s Co. in Japan.

SEE ALSO : 7-Eleven Japan monthly sales drop for first time in a decade

Ajinomoto has been selling Kellogg’s cereals since 1962. The contract, however, will be terminated at the end of next March.

Kellogg’s (Japan) G.K., a Japanese unit, proposed terminating the contract without renewing it.

From next April, Kellogg’s will distribute and sell Corn Flakes, Frosted Flakes, and other products in Japan independently.

SEE ALSO : Blue Diamond Growers signs trade agreement with Japan

Ajinomoto has “achieved its initial target of popularizing cereal products,” an official said.

(Source: Japan News)

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead