Seven & I’s Loft subsidiary unveiled a new cosmetics specialty store called Cosme Loft.
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The first store opened in Tokyu Plaza Omotesando and offers 7,000 SKUs in a 155 sqm space.
Most of the merchandise is made up of best-sellers from the larger Loft stores as well as new brands to help differentiate Cosme Loft from the increasing number of competitors in the fashion cosmetics space.
Also on sale is the Loft private brand of cosmetics, Lofcos. Loft is reportedly planing to open around 10 stores in the next year.
Michael Causton is the co-founder and partner at JapanConsuming, a specialist research firm on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market to help subscribers keep up to date with the latest trends and data. JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and consulting on market strategies and future trends.
(Source: Japan Consuming)