Retail in Asia

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Shinsegae’s Starfield Hanam introduces exclusive mall experience to Koreans


Starfield Hanam is a $1 billion mega project being pushed by Korean retail giant Shinsegae as a new source of growth. It will become not only the country’s biggest multiplex mall but also the first of its kind in Korea to offer a truly Western-style mall experience, said Taubman Centers chairman Robert S. Taubman.

“It brings to one location a truly western-style (mall) experience in the largest form for the first time ever in Korea. It takes the best of Korean retailing and the best of Western planning and marries them together,” Taubman told reporters in a press conference in Sarasota last Friday.

Featuring four aboveground and three underground floors, Starfield Hanam will house Shinsegae Department Store as its main anchor store on one corner, with Shinsegae’s wholesale retailer E-mart Trader’s as another core anchor location.

Among a range of facilities for entertainment, sports and relaxation, Starfield will offer a wide spectrum of shopping options ranging from renowned luxury labels and fast-fashion brands to stores selling accessories and baby goods — all which have been strategically organized and situated for easy, simple and customer-centered navigation.

“Unlike competing malls, we have taken great care to systematically lay out the mall in the most simple and convenient way possible to best accommodate customers,” Shinsegae Property vice president Lim Young-lock said.

(Source: Korea Herald )