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Rihanna flies to Korea to celebrate the launch of Fenty

Rihanna Fenty Beauty

After much anticipation, Rihanna took to the stage at Lotte World Tower in Seoul on 17 September, 2019, to teach her live makeup class, ‘Fenty Beauty Artistry & Beauty Talk with Rihanna.’

SEE ALSO : Fenty Beauty by Rihanna enters Korea duty-free through exclusive partnership with Bluebell Korea

She then surprised guests at the ultimate Exclusive Fenty Beauty Launch Party hosted by Shinsegae Duty Free at their store.

Rihanna and her global makeup artists, Priscilla Ono and Hector Espinal gave fans a behind-the-scenes experience, talking about their best beauty secrets, artistry tips, and demonstrating their favorite ways to use Fenty Beauty products on stage.

Rihanna spoke about the process of creating Fenty Beauty – a passion project that brought together her life-long love of makeup and vision for a new beauty brand that would be inclusive for everyone.

After years of working in the entertainment industry and developing her own artistry skills, she was inspired to create Fenty Beauty which brought her vision of beauty to life. She meticulously worked to find the perfect formulas, textures, shades, packaging, and of course had fun with the naming process.

She also coined her everyday makeup routine the ‘Fenty Face’, making it easier for clients to get her flawless and always photo-ready complexion in 3 easy steps.

Rihanna gave guests an unforgettable, immersive and personalized artistry experience from the moment they checked in. Makeup Artists helped clients find their perfect foundation shade, as well as try, play and learn about the full assortment of Fenty Beauty products including Killawatt Freestyle Highlighter,
Stunna Lip Paint, and Match Stix Skinsticks. It was the ultimate celebration with a live DJ and passed food, creating a fun atmosphere.

Rihanna finished the class with the first global sneak peek debut of her brand new Diamond Bomb II All-Over Diamond Veil in ‘Holo At Me’ and Liquid Diamond Bomb called ‘Rollin Ice’, as shimmering confetti fell from above.

Everyone in the audience was gifted the new collection – the first in the world to get their hands on it.

Following the class, Rihanna surprised guests at the Exclusive Fenty Beauty Evening Launch Party hosted by Shinsegae Duty Free, attended by KOL’s, Editors, and some VIP clients.

As always, Rihanna added her personal twist to the event with fun and immersive Fenty Beauty carnival experience, bringing her iconic products and brand to life.

To top it off, Rihanna cruised through the event taking photos, and posing
with the iconic Merry-Go-Round.

Rihanna worked with Global Makeup Artist Priscilla Ono for her own look that night, wearing her latest product that she revealed earlier in the night, Diamond Bomb II All-Over Diamond Veil in ‘Holo at Me’ and Stunna Lip Paint in Unattached.

SEE ALSO : Fenty Beauty by Rihanna to launch in Hong Kong, Macau, Seoul and Jeju

Fenty Beauty Artistry & Beauty Talk with Rihanna was hosted by Fenty Beauty in partnership with Lotte Duty Free. The Exclusive Fenty Beauty Evening Launch Party was hosted by Shinsegae Duty Free.

Fenty has entered Korea through an exclusive partnership with Bluebell, opening five stores simultaneously at Lotte duty-free Myeongdong, Lotte duty-free world tower, Shinsegae duty-free Myeongdong, Shinsegae duty-free Gangnam and Shilla duty-free Jeju.

* Bluebell is the owner of Retail in Asia

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