Retail in Asia

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Lina’s Paris opens tenth Korean outlet, plans Southeast Asia entry


French fast food outlet Lina’s Paris is eyeing a restaurant rollout across Southeast Asia, after opening its tenth shop in South Korea.

The Parisian proprietor has chosen another Seoul address for its latest retail set up. Located in the Seoul Art Center, the new Lina’s Paris comes decked out with 100 seats and continues the French firm’s signature green and white décor in a comfortable, minimalist design.

Lina’s Paris finds its global popularity in its traditional Parisian breakfasts, sandwiches, salads, as well as hot dishes, soups, fresh juice, sorbet and pastries. In moving with the dietary trends of the times, many gluten free and organic options make up part of the menu too. Most venues also offer free Wifi.

Moving forward, Lina’s Paris management told media the firm is eyeing potential franchise partners in neighbouring Southeast Asia. No exact countries or markets were announced.

Lina’s Paris operates close to 50 restaurants across six countries including France, Monaco and Qatar.